Business Consultant · CASE | Coatings, Adhesives, Sealants & Construction Chemicals
I turn technical complexity into measurable growth – with 20+ years of experience in CASE, bio-based materials and specialty chemicals. My approach combines deep technical expertise, market knowledge and commercial execution strength.
Consistently double-digit growth across multiple sales and BD roles
Significant new business through targeted development of distribution and sales channels
Built lean sales organisations with clear responsibilities and accountability
Successfully introduced dispersions into new, previously untapped application fields
Set up and equipped application laboratories including selection of suitable test methods
Supplier Award at a global key account (BYK / Flooring)
My Approach
01
Understand
Deep dive into your product, your markets and your challenges.
02
Develop
Tailored strategy with clear priorities and realistic targets.
03
Execute
Hands-on support until measurable impact is achieved – not just advice.
🌿 CV
Professional Experience
2025 – Present
Polytech Consulting
Business Consultant – CASE
Strategische Beratung im Bereich CASE, Oleochemicals und nachhaltige Materialien. Schnittstelle zwischen technischer Tiefe, Marktstrategie und kommerzieller Umsetzung. Unterstützung bei Positionierung, Wertargumentation und Skalierung von Vertriebsstrukturen.
Aufbau und Steuerung einer EMEA-weiten Distributionsstrategie: Partnerauswahl, -entwicklung und Performance-Management. Technischer Vertrieb für Binder-Systeme in NL, UK und Skandinavien.
Distribution ManagementEMEAAccount ManagementBinders
2019 – 2023
Alberdingk Boley GmbH
Produktmanager Oleochemicals & Polyole
Strategic portfolio development for vegetable oils & polyols. Global key account management, head of technical marketing, coordination of market entries and product optimisations. Team leadership.
Application technology for 100% polyols and dispersions. Technical sales, lab projects, quality management and portfolio development. Application engineer for 2K-PUR in Construction Chemicals.
Dispersions2K-PURConstruction Chemicals
2015 – 2016
BYK Additives
End-Use Specialist Flooring (Global)
Globale Verantwortung für Floor Coatings. Kundenbesuche in NAFTA, Europa, Indien, Südostasien. Leitung anwendungstechnischer Projekte und Schulungen weltweit. Gewinn des Supplier Award bei einem globalen Key Account.
Floor CoatingsGlobalKey Account
2009 – 2015
BYK Additives
Technical Service – General Industrial Coatings
Technischer Kundendienst für Industrielacke. Internationale Kundenbesuche (UK, Benelux, Mexiko, USA, Kanada). Formulierungsexpertise für Epoxid-, PUR- und UV-Systeme.
Industrial CoatingsFormulationEpoxidUV-Systeme
Core Competencies
🌿
Bio-based Expertise
Tiefes Wissen in nachhaltigen Rohstoffen, Oleochemicals und CASE-Wertschöpfungsketten.
🌍
Distribution & Channel Development
Building and optimising distribution structures across Europe and internationally.
📈
Growth Strategy
Market entries, positioning and scalable growth plans for specialty chemicals.
🤝
Sales Enablement
Enabling teams to sell on value – moving away from pure price competition.
🧬
Product Development
From idea to market readiness – bridging R&D and commercial success.
🤖
AI & Digital Marketing
Certified in performance marketing and AI-driven business development.
Languages
Deutsch
Native
Englisch
Fluent (Professional)
Türkisch
Basic
Awards & Certificates
🏆
Farbe und Lackpreis 2020
Branchenaward für herausragende Services
📜
Performance Marketing
Certification – digital marketing
🤖
Claude AI – Certificate of Completion
Claude 101 · Anthropic
Technical Focus Areas
Polyurethane (PU)
SMP Technologies
Adhesives & Sealants
Dispersions
Oleochemicals
Specialty Additives
Floor Coatings
Construction Chemicals
Pigment Pastes
Epoxy Systems
UV-Curing Systems
2K-PUR Systems
Turning Sustainable Chemistry into Profitable Growth
Let's explore how I can make a concrete difference for your business. First conversation is no obligation.
